griefy mama

griefy × Aviator Nation · a proposed collab

Say their name. Wear it too.

Parents who have lost a child want that name out in the world, not tucked away. So the first pieces carry it: sun-faded stripes, soft as anything, made for every Sunday walk.

Try it with your child's name

Alexander's Mom

The name stays on your screen. Nothing is saved or sent.

Sun-faded brown hoodie with a retro stripe across the chest, hanging on a stucco wall Real-photo test · name added live

The first piece

The Name Hoodie

$198

Heavyweight and sun-faded, with the stripe across the chest and their name embroidered underneath. Type a name above and watch it stitch in.

PersonalizedUnisex
Cream and brown trucker hat with a retro stripe, on a bench with the LA skyline behind Photo · name added live

For Courtney first

The Name Trucker

$68

Cream front panel, brown mesh back, the stripe low on the front. Their name stitched in script, right where people will see it and ask.

PersonalizedOne size
Oatmeal crewneck with retro stripes down both sleeves, laid flat on concrete Photo · print added

The griefy Crewneck

$178

Oatmeal heather, stripes down both sleeves, the wordmark across the chest. Room for griefy siblings and griefy dads later.

UnisexOatmeal or brown
Off-white vintage tee on a hanger against a terracotta wall Photo · print added

Sunday Walk Club Tee

$78

For the walks themselves. Vintage-wash cotton, the club print on the chest, their name small on the sleeve.

Name on sleeveUnisex

Why Aviator Nation

Courtney's dream collab

Aviator Nation is the LA brand Courtney loves: sun-faded, 70s-stripe sweats that feel like a good weekend. Her plan is to approach them about a real collaboration. These sketches show what griefy could look like in their world.

How it could work

  • Made to order, with your child's name embroidered
  • Part of every piece funds the Carry a parent pool
  • Send one anonymously to a parent in the community
  • Birthday and anniversary drops, in their honor

Concept mockups for a proposed collaboration. Not affiliated with or endorsed by Aviator Nation. Garments are illustrations, and prices are placeholders.

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